It seems as if every business is switching over to responsive design these days. If you have a non-responsive website you may be thinking about switching over your design. There are strong arguments on both sides, however, the real judgment needs to be based off of what’s best for your business.
We’ve already touched on the negatives of responsive design in this post, so we’re going to focus on what responsive design actually entails and how to decide if it will benefit your website or not. If you already know you want a responsive website, feel free to get in touch with our website design Jacksonville experts.
With the mobile market continuing growing, it can be a smart move to pivot your design before it’s too late. As users increase the time spent on their mobile devices, it would be a smart idea to ensure your site is able to present them the information they need.
Why you may need a responsive design?
For starters, if you don’t have a mobile optimized website, then you may want to consider a responsive website. If your site simply displays as a smaller version of your desktop site, then you may want to make some changes.
If a visitor gets to your site and has to spend extra effort to simply read content and get things to display properly, there’s a good chance they may leave your site in frustration. Overall, the goal of your site should be to serve your customers, and make their lives better. If your site causes any confusion or any added work to your visitor, then it’s not doing it’s job.
You’ll also want to consider the reasons a person is viewing your mobile site in the first place. Would they usually be accessing the mobile version of your site when they’re on the go? Or, are they spending extended periods of time on your website? The overall layout of your site will change based upon the needs of your market.
By checking your site’s analytics, you’ll be able to tell how the majority of your site’s visitors are using your site. With this information you can decide if you need a responsive design or not. If there’s a significant portion of your audience using the mobile web to access your site, you may want to upgrade to a responsive design.
Why a responsive design may not matter to you?
If you already have a separate mobile website then there’ a good chance, you may not need a responsive design. Often, mobile websites are developed to highlight certain elements of the site, on the smaller screen. Before mobile websites are developed the research portion has already taken place, in order to understand what’s most important to your customers.
Also, if your research suggests that a large majority of your audience doesn’t use their mobile browsers to access your site, then you may not need to upgrade your design at this time. However, it’s important to keep monitoring your website stats in case the amount of users accessing your website through their mobile browsers increases.
I hope this article has been valuable and you have a better understanding of the varying sides of the responsive design argument. If you want to move forward with a responsive website, then get in touch with our website design Jacksonville team today.